CURATED CARTS BY R BRANDS
Curated Carts eliminate the obstacles that cause shoppers to abandon purchases when adopting a new lifestyle and working towards reaching their personal goals— running, fitness, wellness, travel, parenting, etc.. When a consumer shows that they are interested and deeply committed to embracing a certain lifestyle, R BRANDS uses its Affinity Engine to detect that moment and instantly generates a fully curated “Welcome Pack” —- a bundle of compatible products and services, that align perfectly with their vision and goals. By integrating with Google’s cart and payment infrastructure, the system can move the shopper from searching to completing the purchase of what has been saved in their carts. In just one click, the user gets exactly what they are searching for.
R: CURATED CARTS WORKFLOW
01ADAPTIVE PERSONA ANALYSIS
The Curated Cart is initially activated, through a search or an AI-powered prompt. R agents identify the shift in the user’s lifestyle, the level of intent and investment, their preferences, budget, and their readiness to act.
02EXPERT-CURATED PRODUCT MATCHING
R BRANDS segments these consumers into groups and matches these users with a personalized bundle of compatible products for their cart, such as shoes, healthy snacks, wearables, books, and lighting— all of the essentials.
03UNIVERSAL CART INTEGRATION
The system cross-checks sizing, inventory, availability, location, and brand compatibility in real-time.
The engine communicates with Google’s Shopping Graph of 60B+ listings.
It automatically:
Resolves sizing based on the user's past purchase data —- if opted-in.
Checks real-time stock inventory and local merchant availability.
Applies any active partner discounts or referral codes.
04INSTANT ONE-TAP TO PURCHASE
The cart is filled, and a customized message is sent:
“Prepping for your first trail run, this season?
We’ve filled your cart with a few things to get you started!
Here is some of the top-rated gear from Garmin, Hoka, and Liquid I.V.
Tap here to review our selection & purchase with Google Pay.”
In the end, the user purchases their Curated Cart with only one, single tap of a button.
POSITIONING:
It is not as if consumers lack motivation — they suffer from decision paralysis. Most lifestyle changes fail, because momentum is lost during the buying decision process. When someone decides, “I’m becoming a runner,” the hardest part is not the desire, drive, or intent. The loss of momentum begins when the products needed to support this new lifestyle, are scattered across too many choices, brands, sizes, fits, reviews, retailers, and internalizing too many 3rd party opinions. Consumers like to research sizes and fits, compare similarities and differences, and check out without being hassled.
R BRANDS sees how these nuances, act as a barrier to achieve our life goals. If we remove these barriers and streamline this entire process, we can create an unique offering for our best customers. Instead of making a customer build their new lifestyle from scratch, let’s design the perfect auto-populated, Curated Carts for them. It will be the perfect way for them to get started.
